Gumball 3000 Adidas

On behalf of adidas, we followed the street racing event Gumball 3000 around Europe for seven days in 2007.

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adidas was the main sponsor that year and had to be represented at each of the eight – locations, Berlin, Amsterdam, London, Frankfurt Hahn, Istanbul, Athen, Tirana and Bratislava. We took care of the tour management, the logistics and the time scheduling as well as the presentation of the especially for the race designed shoe and t-shirt collection and the entire adidas pavilion.

A special highlight, was the “flying shoe” display which we designed. Due to its electromagnetic components, the shoes could float inside the circle.